He bought 11 (mostly) branded items.
Tesco £16.76 Bowketts £15.46 (7.75% saving)
(Although if you spend another 2p at Tesco you could have had 2 tins of Tomatoes instead of 1)
This was only a small shop but shows that for the middle range shopper it can still make sense to shop local.
If you were able to compromise on brand and select the value items (they were only available for 6 out of the 11 items) your Tesco bill would drop to £12.61* (18.43% saving vs Bowketts)
(Lower branded items might also be available at Bowketts)
As is often said, "You can prove anything with statistics" or as Homer (Simpson) said "Facts are meaningless they can be used to prove anything"
(* The branded items often came in larger sizes so I have adjusted the figure to compare. e.g. Heinz Ketchup Squeezy 342g vs Tesco Ketchup Squeezy 1kg)
