Morrisons lorries and fuel tankers are a common site in Tenbury even though the nearest store is 10 miles away.
Morrison vehicles regularly "short cut" through Tenbury to save the 2.3 miles extra driving up the A49 to the A456. Of course there is no legal reason why they shouldn't use the A4112, although it is signposted as unsuitable for heavy goods vehicles.
Morrisons do have an Environmental Policy and one of their measurements is how many cases they move per kilometre, so they plan to use the shortest routes.
In logistics, we measure route planning efficiency in terms of how many cases per kilometre we are able to move. Over the last two years we have increased the number of cases per km by 12.7%.
A Morrisons driver did come amiss this week when he misread all the diversion & road closed signs and ended up in the Old Cattle Market temporary car park. He also went on to prove that turning left out of the site is virtually impossible for a vehicle of that size.